About
Latham Counseling Services LLC, doing business as Latham Applied AI, is an AI-leveraged professional services firm that combines real domain expertise with hands-on AI and automation engineering. The company was formed in Tennessee in 2020 and is a SAM-registered small business (UEI FBC1AGZHJ7G9).
What makes us different
Domain depth + engineering
Led by a PhD practitioner in counselor education, accreditation, and higher-education compliance who also builds the AI and automation — not a generic dev shop.
Leverage over headcount
A disciplined, AI-assisted delivery system makes small-to-mid engagements both affordable and fast.
Secure by default
Compliance and data protection are treated as a service line we live by, not an afterthought.
Reusable IP
Each engagement is productized into repeatable systems, so delivery gets faster and more consistent over time.
Leadership
Daniel Latham, PhD, LPC — Founder & Principal. A counselor educator and licensed professional counselor with a background in accreditation and higher-education compliance, who pairs that domain expertise with hands-on AI and automation engineering. The result is practical, secure systems built by someone who understands both the regulated work and the technology.
Every AI-generated, client-facing artifact is treated as a draft pending senior review before delivery — credibility over hype.